Sep 11
30
Emailing your health insurance leads is one thing and getting them to open it is another. People are naturally turned off by emails that don’t have a good subject line and seemed like a spam. Your objective then is to convince them to open their emails without actually prodding them to do that. After all you may have a great newsletter in there somewhere but there’s no way you can actually get them to see the newsletter if they don’t actually open the email.
There are tons of ways to make sure your emails are opened but in truth you really only have to employ three basic steps. These three basic steps will be enough to get most of your insurance leads to open your emails and result in an improved open rate. As a result of your improved open rates you’ll find even better sales conversion rates.
First off, send your emails on weekends, well Friday at least. Most people are dead tired of emails during weekdays. Emails are typically associated to work and as a result, more people open their personal emails on a weekend. You’ve also got to remember that people are also in a better mood on weekends as compared to weekdays because they’re no longer tired and irritable.
Subject lines are also extremely important. Your subject line is all your leads have to go on in order to figure out whether or not they want to open your email. Keep it interesting but also make sure you keep it short. According to studies by Jupiter Research, adding your company name to a subject line can also improve the chances that it will be opened by an insurance lead. The reason for this is that having your company name on the subject line builds your credibility.
Lastly, don’t become complacent. Complacency is what causes most companies (insurance agents included) to fail. Remember that you’ve always got to think about improving what you do and that doesn’t change in your emails. Try out various articles and writing styles. Since your mailing lists are likely to be made up of different types of people, changing your email style will ensure you appeal to more of them.
These three steps will prove a valuable addition to your email checklist. Our high quality leads would love to hear from you, get their information from us now!